STRIP

Trike Campaign

STRIP is embarking on a campaign to save the world’s dwindling bee population as part of the brand’s Corporate Social Responsibility (CSR) initiative. STRIP recognizes the importance of bees to us – not only because there wouldn’t be wax without bees, but because as keystone pollinators, they are responsible for propagating a third of the world’s food crops.

Upon launching a new lemon based whitening wax product, we were engaged to propose, design and build a campaign marketing product. A trike to promote this campaign was to be used in multiple pop-up events and in-house events.