Tiong Bahru Bakery is dedicated to bringing individuals and the community together to share stories and great food. Their brand identity retains a local feel while exuding quality in their products and an air of nostalgic ambience in their outlets. A marketing campaign rolled out to promote their updated menu across the several outlets. By gathering the directions of the campaign, we have chosen retro bicycles as a theme to display the new selections of food. To make them ‘pop’, the bikes were spray painted with a coat of neon paint. The launch of the campaign includes mini roadshows where staff cycles around attracting views and interest from the public.